Agricultural Business South Africa (Pty) Ltd provides leading edge technology to the Southern African Agricultural Industry. This technology enables our Agricultural Industry to remain globally competitive. Agricultural Business South Africa operates from Pretoria, Bloemfontein and Windhoek in Namibia.

Mission:
To be an innovative company that strives to make the Southern African Agricultural industry globally competitive. We aim to achieve this by using and developing technology that is affordable and of the highest quality

Aim:
To enable Southern African Agricultural producers to compete globally.
To be a leading Agricultural Company in South Africa.
To build alliances with strong partners globally.

International Livestock Register (ILR)
The ILR1 is our flagship product and is used by over 80 societies in 12 countries. Over 20 societies in Southern Africa now use the ILR1 registration system.

BREEDPLAN International, the world's leading registration and performance system is now used by over 70 breed societies in 13 countries. BREEDPLAN was introduced into South Africa in July 2001 and was able to capture 36% of the membership of beef breed societies within one year.

HerdMASTER™ is an on farm recording package. HerdMASTER™ captures on farm data for beef cattle producers.

EquiMASTER is the leading horse management program.

BreedObject is used to calculate the economic value of an animal. This product can be used on farm or at the breed society level.

TGRM is an online software tool which assists in mate allocation of animals to accelerate genetic progress.

GeneSTAR is the leading gene marker technology globally and has recently been introduced in the Southern African Beef industry. By sending in a hair sample traits that are difficult to measure (such as meat quality) can easily be improved by using a DNA test. GeneSTAR Marbling was launched at the World Simmental Congress in Southern Africa in September 2002. Genestar Tenderness was launched in partnership with the Brahman Cattle Breeders Society in April 2003.

RaceMATE is EID software that allows corporate companies to track animals through the food chain.